Promotion refers to raising customer awareness of a product
or brand and generating sales. The package I have created to reach out to my
target audience includes;
•A film review which will be published in STUDIO's online
magazine
•A film poster which will be shared on Facebook to create
awareness of distressed Teenagers through the charity; Invisible people.
•A 5 minute short film which will be entered into the London
film festival
The purpose of a promotional package is to advertise a film
before its release date however as Buddy is a small-budget short film; it will
not be released in cinemas but will be published onto Facebook. This is
featured on the film poster, in the bottom right showing the Facebook logo.
Also the poster contains the Facebook website address, with the shortcut link
to go to Buddy’s page.
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