Discover
Audience Research
• Audience
research is carried out to find out an the taste of your audience
• It can be
used to target a particular audience and gain specific feedback to ensure a
production is successful
• Audience
research is PRIMARY research
• The data
you get back is QUALITATIVE and QUANTITATIVE depending on your methods and
design.
Develop
Audience Research
You need to
research:
- Why people choose the music they do?
- Whether videos make a difference to a songs success
- What attracts people to videos
- What puts them off videos What would they expect to see in your video?
Research
Methods
You have a
choice of research methods you can use:
-Questionnaires
-Vox Pops
- Questionnaires should focus on gathering Quantitative data
- Vox Pops, short for Vox Populi or voice of the people, should focus on gathering Qualitative data
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